Internal Branding at Hospitals – How!?

It’s common to hear doctors who run hospitals say, “my patients are not aware of the other services we have on offer!”.

If you are in that category, this is for you.

Whenever you have been to malls, multiplexes, etc, it’s very common to see displays of restaurants, movies, etc in the walkways, lifts, car parking, etc. Well! Internal branding would be the best way to increase the traction amongst the public on the availability/presence of certain products/services. And internal branding is one of the strongest modern marketing strategies. Within hospitals, it also improves patient engagement as they wait for doctor’s consultations, lab reports, etc., There are quite a few ways in which you can brand your hospital services and also keep your patients engaged.

TV:

Television is considered the parent of branding, advertisement, and marketing followed by newspapers. Forget about national geographic and news channels. You can make your own video content if you or your colleagues are camera-friendly and display it (contents could be including health tips, talks, and vlogs, etc..,). This gives a good familiarity with the doctor even before meeting them. Try avoiding terrible news like suicide, accidents, etc.., Promote positive vibes as the patients are already stressed and tired. A step further would be creating a corporate video of your hospital services.

NOTICE BOARD WITH ACHIEVEMENTS: 

You can literally gain trust from your patients through notice boards displaying your achievements. You can showcase the best employee/physician/nurse of the month which can showcase your hospital values. One can also display the number of major/difficult surgeries performed by you/your team, awards, case studies as the numbers play a vital role.

PAMPHLETS & BROCHURES: 

Pamphlets with pictures based on the services the hospital provides can be placed near the waiting areas. One can design various types of pamphlets & brochures about the hospital facilities and distribute them to patients in order to engage them and to create awareness about the available scope of services.

ROLLUP BANNERS:

Rollup banners with pieces of information are quite attractive. You can use these types of rollup banners to promote your specific specialty services or in-house/out-house camps.

LIFT/ELEVATOR:

The best place to entice patients, where you can show up your strengths, probably try to make them invest their trust in the hospital by letting them know that you care about their health. Lift branding including awareness can be about the services and also about health issues and health tips.

3D MODULES:

 Patients are bored of hearing medical terms and treatments. They would be surprised to see 3D modules as they would have rarely seen it before and also it makes them feel confident as they can able to understand the treatment way easier than before. Yes, it can be quite effective.

DANGLERS: 

Danglers that have informative messages are affordable and eye-catchy. Danglers can be used when you wanna convey your messages to your patients such as your success, conferences, events, discounts/offers, etc.,

The best perk of internal branding is that patients/attenders wouldn’t feel that they’ve been forced or influenced on something as they intake content on their own. It’s like you are building your business from within your hospital itself.