Social media marketing is becoming more popular in all industries to promote a product or a brand ,including healthcare.The benefit of social media is the cost-effectiveness compared to other media channels. The major social media platforms are Facebook, LinkedIn, YouTube, Instagram, and Google. Are you thinking about how to promote health on social media!? Well! In this blog, we would like to share a few ways to use social media wisely in healthcare to promote your clinical/hospital services.
Facebook can be considered a parent of social media where one can connect with more people globally. Many social media companies work with hospitals and upload wishing posts for all the festivals. Do you think this method is going to help to promote your services!? Certainly not. People will not come to your hospital by wishing them for Diwali or Christmas. Create content that will give a personal touch to patients. We can use picture content like camps, offers, achievements, and celebrations. Share video content such as health tips, awareness, and wellbeing. Create your own video clips if you or your staff like/comfortable talking in front of the camera. It is appreciable if the video clip is not more than one or two minutes.
It’s a platform where one can highlight their business and get engaged with their professional network. LinkedIn posts can include your awards, milestones, achievements, certifications, CME’s, etc…, this will help you to share and access knowledge with healthcare professionals. This platform also can be used to scrutinize the quality of staff for your hospital.
- YouTube
YouTube can be used to educate patients about your hospital facilities and services by creating a channel. As discussed above, one can also post video clips on awareness, health tips, well-being, etc…, can also upload celebrations, seminars, and webinar videos and share it.Its can also includes patient testimonials in the form of stories , which can create a more personalised/reliable connect.
One of the trending social media platforms where a doctor can communicate with people frequently as most of them are hooked with it. Instagram has attractive features like reels and stories which will help you to connect with individuals that will eventually aid to build loyal patients. You can directly have Q & A sessions, and live sessions with your followers to engage them, and ” also the patients will get in personal touch with you “.
Although this ” more of an inter-personal communication platform ” , it has evolved to be one of the major influential social media channels.One can use this as a means to regularly communicate with patients on achievements , camps , health tips etc.We can also create whatsapp groups with patients so as to create a community connecting the hospital with the patients on a regular basis.
Search Engine Optimization (SEO) is one of the strongest digital marketing strategies which will create a major impact on your healthcare business. SEO will increase your visibility when a patient searches for a doctor or service. SEO can be paid search and organic search, the difference is organic search results take time whereas the paid search appears fast at the top of search engine pages. The keywords play an important role in SEO thus a digital marketer must have the skill to create a landing page with the required keywords. You can find Internet marketing services all over the city to start SEO marketing.
The perk of social media marketing is most of the platforms are free to use and people are depending on these platforms because they can find a plethora of visual information on social media. Hence it's a time the hospitals must initiate to use the social media and share awareness and tips to resolve patient's concerns.
